Press releases
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AUTO TRADER LAUNCHES AUTO TRADER ADVANTAGE – ENABLING DEALERS TO REACH A GREATER MOTORING AUDIENCE
Wed 12 Nov 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has launched its most advanced advertising package to date - Auto Trader Advantage.
Auto Trader Advantage will offer dealers two outstanding features including an exclusive wider audience and full technical data on all adverts.
As part of the Advantage package, Auto Trader has negotiated new, exclusive partnerships […]
AUTO TRADER LAUNCHED ENHANCED SEARCH FUNCTIONALITY
Sat 18 Oct 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has launched a new, enhanced search function on its website, which gives visitors a more detailed and precise vehicle search, enabling them to drill down into specific sub-model and edition ranges across all vehicles.
Visitors are now able to search for vehicles with a range of […]
CHRYSLER CONTINUES TO INVEST IN AUTO TRADER FOR MAJOR AD CAMPAIGN
Wed 27 Aug 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has signed another major advertising campaign deal with Chrysler, following successful campaigns on AutoTrader.co.uk in March and May.
Auto Trader is hosting major home page domination, promoting the Chrysler brand, including Dodge, Jeep and Used Approved. The new campaign features synchronised banners and MPUs across the […]
AUTO TRADER LAUNCHES NEW VIDEO SLIDESHOW AND REGIONAL BANNERS
Thu 14 Aug 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has launched Video Slideshow and Regional Banners functionality to allow for maximum exposure of dealers advertised stock.
The new Auto Trader Regional Banners offer regional exclusivity for dealers, as well as prominent exposure and brand new AdPerfect functionality. AdPerfect creates a skyscraper displaying ten thumbnail images […]
DEMAND FOR GREEN CARS IS GROWING ACCORDING TO AUTO TRADE
Thu 14 Aug 2008
Demand for green cars is growing, with nearly one in five motorists considering purchasing a hybrid for their next vehicle and one quarter, equivalent to around 8 million UK motorists, are considering a biofuel-capable car. This highlights the growth in popularity in these fuel types, according to new research from Auto Trader, the UK’s no […]
Read more »DEMAND FOR GREEN CARS IS GROWING ACCORDING TO AUTO TRADER
Mon 04 Aug 2008
Demand for green cars is growing, with nearly one in five motorists considering purchasing a hybrid for their next vehicle and one quarter, equivalent to around 8 million UK motorists, are considering a biofuel-capable car. This highlights the growth in popularity in these fuel types, according to new research from Auto Trader, the UK’s no […]
Read more »VEHICLE SEARCHES FOR SUPERMINIS AND CITY CARS HAVE INCREASED BY AN AVERAGE OF 15% YEAR ON YEAR
Mon 04 Aug 2008
Demand for smaller, more fuel efficient cars is growing, reflecting motorists’ concern about the cost of owning and running bigger vehicles, according to new data from Auto Trader, the UK’s no 1 motoring website and magazine.
Auto Trader’s data shows that searches for superminis, such as the Vauxhall Corsa, Ford Fiesta and Renault Clio, are up […]
AUTO TRADER’S NEW RESEARCH SHOWS ITS USERS HAVE A BUDGET OF UP TO £5,386 MORE THAN THE UK AVERAGE WHEN LOOKING TO BUY A CAR
Tue 22 Jul 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has today released new research from over 13,000 motorists*, which shows that its magazine readers have a budget of £7,168 on average to spend on their next car, with AutoTrader.co.uk users having a budget of £9,939on average – over £5,300 more than the UK average […]
Read more »TOP MARQUES IS RELAUNCHED WITH NEW LOOK WEBSITE AND MAGAZINE
Thu 03 Jul 2008
Top Marques, the UK’s leading publication for the buying and selling of prestige vehicles with a minimum price tag of £8,000, is to revamp its website and magazine and relaunch in July 2008, to coincide with its presence alongside Auto Trader at the Motor Show.
Top Marques is redeveloping its website to feature a new, simple […]
NEW FINANCE SUMMIT RAISES QUESTIONS OVER CONSUMER CONFIDENCE
Mon 23 Jun 2008
According to a new survey*, 60% of motorists would not trust financing their next car through a finance agreement with a dealer, therefore what can dealers do help build consumer confidence? (*Source: Auto Trader Survey, 4,500 respondents, June 2008)
Auto Trader, the UK’s no 1 motoring website and magazine, held an exclusive Finance Summit this month […]
AUTO TRADER LAUNCHES NEW ‘POST-IT®’ ADVERTISING CAMPAIGN WITH LIVERPOOL VICTORIA INSURANCE
Mon 23 Jun 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has announced a new, engaging advertising campaign with Liverpool Victoria insurance using 3M’s Post-it® Notes – a brand new advertising initiative, never before done with a classifieds magazine.
For the first time ever, fully-branded Liverpool Victoria Post-it® Note tabs, which will be on branded card, will […]
AUTO TRADER LAUNCHES NEW, ONLINE VERSION OF DEALER EDIT
Tue 17 Jun 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has announced that its comprehensive all-in-one stock management and marketing tool, Dealer Edit, currently used by over 9,000 dealers, has been enhanced and will be exclusively available online from Autumn, following a phased rollout.
Dealer Edit 4 users will have unlimited access to the industry’s leading […]
MOTORISTS BELIEVE THAT BMW DRIVERS ARE THE WORST ON THE ROADS!
Wed 11 Jun 2008
According to new research from Auto Trader, the UK’s no 1 motoring website and magazine, BMW owners are deemed to be the worst drivers on the UK’s roads according to a massive 45% of respondents, followed by Subaru drivers (23%), Mercedes-Benz drivers (22%), Land Rover drivers (20%) and Porsche drivers (18%).
The survey, conducted amongst nearly […]
AUTO TRADER’S NEW RESEARCH SHOWS ITS USERS HAVE A BUDGET OF UP TO £5,386 MORE THAN THE UK AVERAGE WHEN LOOKING TO BUY A CAR
Thu 05 Jun 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has today released new research from over 13,000 motorists*, which shows that its magazine readers have a budget of £7,168 on average to spend on their next car, with AutoTrader.co.uk users having a budget of £9,939on average – over £5,300 more than the UK average […]
Read more »AUTO TRADER PICKS UP TWO AWARDS AT THE MANCHESTER BIG CHIP AWARDS
Tue 03 Jun 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has won two categories at the Manchester Big Chip Awards 2008 for the ‘Best Use of Technology’ and ‘Best from Warrington and Cheshire’, quoting ‘Best User Experience for Search’.
Auto Trader won the Awards for the innovative, enhanced search functionality on its website, which gives visitors […]
AUTO TRADER LAUNCHES DISPLAY ADVERTISING OFFERING ON WAP SITE
Mon 02 Jun 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has launched its display advertising offering on its WAP site, with excellent initial results for clients such as O2 and Auto Glass.
Auto Trader’s WAP site achieved almost 400,000 page impressions last month* and traffic is continuing to grow. An estimated 260,000 paid adverts have been […]
SCOTTISH GOVERNMENT TO RUN ROAD SAFETY AWARENESS CAMPAIGN ON AUTO TRADER
Fri 23 May 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has won a major advertising contract with the Scottish Government to run an online road safety campaign, which kicks off this month and runs for six months.
Auto Trader is exclusively hosting the awareness campaign, which was developed by Senior Account Manager, Al Mottram, through an […]
AUTO TRADER LAUNCHES FAMILY CARS MICROSITE AND MAGAZINE SUPPLEMENT
Tue 20 May 2008
Auto Trader, the UK’s no 1 motoring website and magazine, is launching a new Family Cars microsite and poly-bagged magazine supplement, on 22 May 2008 as its first ever cross-media advertising opportunity
Both the new Family Cars supplement and microsite, which is being sponsored by MoneyExpert, will carry a range of editorial including a buyer’s guide, […]
AUTO TRADER SIGNS CHRYSLER FOR AD CAMPAIGN
Tue 20 May 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has renewed a major homepage tenancy deal with Chrysler, after a successful campaign in March on the publisher’s new look website.
Auto Trader is hosting a major ad campaign promoting the Chrysler brand, including Dodge, Jeep and Used Approved. The deal, brokered by Group M’s agency […]
NEARLY ONE MILLION MOTORISTS ARE LOOKING TO BUY A NEW CAR WITHIN THE YEAR BUT DON’T CARE ABOUT HOW GREEN IT IS ACCORDING TO NEW RESEARCH BY AUTO TRADER
Wed 19 Mar 2008
New research by Auto Trader, the UK’s no 1 motoring website and magazine, reveals that currently nearly one million motorists are looking to buy a new car within the year, yet only 3% are concerned about the green credentials of the vehicle.
Motorists are being targeted in the Chancellor’s new budget, which was announced last week, […]
MORE AND MORE MOTORISTS ARE SEARCHING FOR INSURANCE QUOTES ONLINE ACCORDING TO A NEW SURVEY BY AUTO TRADER
Sat 15 Mar 2008
Research by Auto Trader, the UK’s no 1 motoring website and magazine, reveals that more and more motorists are searching for insurance quotes online, with over 4,000 quotes searched for each day on AutoTrader.co.uk – a 30% increase over the last 12 months.
According to the research*, nearly 30% of motorists go online and get quotes […]
AUTO TRADER’S NEW RESEARCH SHOWS ONE IN FIVE USERS SPENDS OVER £120 A MONTH ONLINE
Fri 14 Mar 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has today released new research, which shows that almost 20% of their users spend over £120 each month, which corresponds with the total online population.* Nearly 30% of users spend up to £20 online each month, with a further 30% spending between £20 and £50 […]
Read more »AUTO TRADER ANNOUNCES NEW SUPPLEMENTS FOR 2008
Fri 07 Mar 2008
Auto Trader, the no 1 motoring website and magazine, has announced the launch of five new motoring supplements in Auto Trader magazine throughout 2008.
Auto Trader’s range of new, high-quality editorial supplements for 2008 – Auto Trader Extra – are designed to be expert and helpful guides, covering key motoring topics.
In addition to the supplements, this […]
AUTO TRADER ANNOUNCES RECORD BRAND REACH
Wed 05 Mar 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has achieved all time record brand reach at the start of this year, reaching a combined audience of nearly 10 million motorists* in January 2008. (*Source: Combined ABC/Auto Trader Internal Audit, February 2008).
In January 2008, Auto Trader’s website, www.autotrader.co.uk, enjoyed over 8.5 million unique users*, […]
AUTO TRADER SIGNS MAJOR MANUFACTURER AD CAMPAIGN
Sat 01 Mar 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has announced a major homepage tenancy deal with a new key manufacturer, during the launch month of the publisher’s new look website.
Auto Trader is exclusively hosting a major ad campaign promoting the Chrysler brand, including Dodge, Jeep and Used Approved. The deal, brokered by Group […]
